Social Media Management

Strategy & Tactics:

• Create brand guidelines & strategy guides to ensure brand image & message is consistent across all posts

• Conduct various experiments & research on how to effectively reach target market on social media platforms, primarily Instagram

• Create content calendars to ensure accounts are kept up to date with new and interesting content

• Design & take photos of unique sets of various products & people to keep audience engaged

Results:

• Personal Business - Melody Suth Photography

  • Established myself as a brand through my business Instagram account - @melodysuthphotography. I have organized and conducted hundreds of shoots in order to continue growing myself as a brand and increase client base. I currently have a client base of over 100 individuals in Colorado and across the nation. I work with numerous professional models in order to create engaging content in several types of photography - lifestyle, fashion, portrait, senior, branding.

• Direct Management

  • Manage The Headquarters photographer studio Instagram account, @theheadquarters.snm, starting March of 2020. I respond to various comments, repost photographer’s content daily, and help organize blog posts on the website. I also attend & host various events and workshops to engage the Colorado photographer community and increase bookings of studio

  • Assisted management of Hach Facebook account from August of 2019 to December of 2019. Increased following & engagement through working directly with marketing & product managers in order to promote Hach products, events, and services.

  • Managed VS PINK Colorado State Instagram account, @pinkcoloradost from Fall of 2017 to Spring of 2019 - won several challenges from VS HQ, completed photoshoots monthly for new products with models, hosted contests and events in order to increase following and engagement. Overall increased engagement by 85%, increased image of the brand on campus, and held successful events due to paid advertising campaigns on Facebook - for example, one reached over 10k target customers in the Northern Colorado region, driving 400+ customers to the store and tripling the store’s sales goals within a 2 hour timeframe.

• Influencer Content Guidelines

  • Created high engagement content for various influencers, such as Life With Mak (425k followers), Matison Card (34k followers), Madison Spensieri (19k subscribers)

    • Reflect on what is working vs. what isn’t in order to keep pages relevant

    • Provide suggestions on how to edit posts, what hashtags to use, when to post, and what brands to tag in posts in order to increase engagement

• Brands Content Guidelines

  • Created interesting & unique content in order to show off products/services in an effective way that matched brand’s image. Brands include Hailee Kay Hair, The Headquarters Photography Studio, Victoria’s Secret PINK, Apricot Lane Centennial, Exactly Like Other Girls Podcast

    • Adjust social media content suggestions as a result of how a post is doing