Data Analytics

Strategy & Tactics:

• Organized analytic guideline sheets for two small businesses in the Denver Metro Area, and studied brand engagement, hashtags, location tags, and a/b tests in order to effectively captivate target market

• Ran A/B tests to thousands of customers at Hach via email, social, and ad campaigns & organized results into understandable charts, and relayed information to managers

• Understood & relayed information on Google Analytics for Hach to managers

• Created several paid advertising campaigns for both Facebook and Instagram 

Results:

• Google Analytics Certified

• Managers at Hach understood what was working & what wasn’t for their product pages - created more sales through more effective page layouts & clickthroughs

• Increased sales for local photography studio & local boutique in Denver, CO

• Increased engagement by 85% while managing @pinkcoloradost

• Ran successful Facebook campaign for Pink Colorado State in-store event - reached over 10,000 people in target market and had 400+ attendees at event, successfully tripling sales goal for local store

• Increased overall engagement on personal Instagram by 200% in under 2 years